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small business owner

3 Golden Rules For Building A Killer About Page

Other than your home page, your about page may be the most visited page on your website. That’s because as humans, we’re curious creatures. We want to know the “inside” story. We want to feel a connection with a brand or company. In fact, a well-crafted about page can mean the difference between gaining and losing a potential customer. No pressure!

business owners seo

What Small Businesses Really Need to Know About SEO

As a small business owner, you don’t have the same time and energy to devote to exploring every single marketing option that a larger business may have. However, some techniques are critical for gaining marketing momentum. Search engine optimization is definitely one of those areas, but doing some research on the field can leave many feeling more confused and overwhelmed than before you started.