When Bob Sloss, the owner of Shamrock Window and Door, reached out to us, he had a clear goal in mind: to carve out an online presence for his well-established business in the Seattle area. Up against stiff competition, Bob wanted to claim his share of the online market. Armed with insights from SEMRush and real-time SEO data, we embarked on a journey to build a website that could not only match but outperform the competition.
Research & Planning
Our first step was to understand the competitive landscape. Utilizing SEMRush, we dived deep into the analytics of Shamrock’s key competitor, paying close attention to their traffic and keyword strategies. We found that terms like “Replacement Windows” had a high search volume but were underutilized by the competition. This was a golden opportunity, and we seized it.
Prioritizing Services & Keywords
Using the in-depth keyword data, we identified priority services and terms that prospective customers were actively searching for. For example, the term “Replacement Windows” was searched 6,000 times more than “Window Replacement,” yet was less competitive. This valuable insight shaped our content strategy.
Design & User Experience
We meticulously designed the front page, focusing on the services and keywords that mattered the most to potential customers. The layout was not only visually appealing but also strategically planned to guide visitors seamlessly through the site.
Performance Metrics
We knew that to rank on Google, the website had to excel in four key metrics: Performance, Accessibility, Best Practices, and SEO. With Google’s mobile-first ranking, we optimized the site for speed, even on slow 4G connections. We also ensured that the website met Google’s ADA standards for accessibility and followed coding best practices.
The Outcome
The end result was a high-performing website that scored a 99 on Google’s metrics. It’s not just a website; it’s a strategic tool optimized to convert. Shamrock Window and Door now has an online presence that not only looks great but also serves as a formidable competitor in the Seattle market.
