The Black Bird

A Southern Oregon landmark

A Store Full of Reasons to Visit

Fishing gear. Work boots. A new grill. Supplies for the house and plans for the weekend. The Black Bird brings all of it together with a personality people around Medford recognize.

We carry that character into a website built around the store’s departments, sales and events. Our work extends beyond the website into seasonal newsletters and custom software for the Black Bird Fishing Derby.

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Talk About Your Business Visit The Black Bird website →

The Black Bird website featuring the store mascot and September sales circular — **The store’s personality, front and center.** September 2026 website screenshot. Promotions change.Click image to enlarge

From The Black Bird

“Bob is always a pleasure to work with. He has handled multiple projects for our team and business. He is ALWAYS willing to step in when needed anytime of the day.”

Tyler QuittThe Black Bird · Google review

01 / Bring the departments online

Outdoor Gear, Hardware & Everyday Essentials

The Black Bird is a place to prepare for a fishing trip, find the right footwear, rent seasonal equipment or pick up supplies for a home project. The website gives that range an organized home.

Department pages let shoppers explore fishing, camping, clothing, outdoor kitchens and more. Rental and service information answers a different question: what can the store help me do?

The sales links stay close at hand, connecting the browsing experience with Black Bird and Ace promotions. Shoppers can check the offer, explore a department, and find the store’s locations and hours.

Explore the fishing department →

Black Bird fishing department page with prominent store and Ace promotions — **Give each department its own presentation.** Fishing photography introduces the department, with sales links above.Click image to enlarge

02 / Keep the offers coming

Seasonal Newsletters That Show What’s in Store

A holiday weekend, a summer outing or a seasonal sale gives customers another reason to visit. We design and produce newsletters around those moments, combining product features, offers and the Black Bird identity.

The Labor Day and Summer Fun examples show different parts of that work: a bold seasonal campaign and product-focused sections for outdoor cooking, paddle sports and footwear.

Our campaign archive also includes Spring Fever, Memorial Day, Father’s Day and Fourth of July. This is ongoing marketing that keeps pace with the store’s calendar.

Talk About Your Newsletter

03 / Build around the event

Custom Fishing Derby Software

The Black Bird Fishing Derby brings anglers to Diamond Lake for a day of fishing and competition. Behind the event are registrations, check-ins, weigh-station records and results that need to stay organized.

We built Black Bird Derby Manager to connect those jobs. Online and cashier registration feed into staff check-in, catch recording and live leaderboard displays.

The public event page introduces the derby. The custom application supports the people running it, from the first registration to the catches entered at the weigh station.

Explore Custom Website Tools →

Black Bird Fishing Derby event page featuring a family with their catch — **A community event with custom tools behind it.** The public derby page, captured September 17, 2026.Click image to enlarge

01
Registration & Check-In
Online and cashier registration, with staff tools to check participants in.
02
Catch Recording
Weigh-station records entered into the event system as catches arrive.
03
Live Leaderboards
Displays update as catches are entered so event standings can be shared.

Discuss Your Custom Website Tool

04 / Keep a visual website moving

Faster Loading, Less Page Weight

A retail website needs room for photographs and promotions. We improved image loading, reduced image weight, and removed unused font and style downloads while preserving the store’s presentation.

The retained September 10 work log records a mobile performance score rising from 60 to 86 and page weight falling from 1,715 KB to 528 KB in the before-and-after lab runs.

That makes performance part of the ongoing work, alongside the content and campaigns that bring people back.

September 10, 2026 / Mobile lab comparison

60 → 86Mobile performance score

69%Less page weight

3.5 sLargest content appears, down from 8.6 s

Source: retained PageSpeed work log. Historical lab measurements from that work session, not current scores or real-user results. Page-weight reduction rounded.

The reach

Thousands of Visitors Exploring the Store Online

The website gives shoppers a place to check departments, promotions and events between visits. The retained reporting snapshot shows search as a substantial source of that traffic.

23KGoogle search impressions

2.8KWebsite visitors

67.1%Organic-search traffic share

Google Search Console and Analytics via Site Kit, August 19–September 15, 2026; viewed September 15 with the final day partial. Rounded dashboard values. Site-wide activity, not sales or growth attributed to this work.

One business. Connected work.

Website Design, Marketing & Custom Tools

For The Black Bird, the work connects a recognizable retail brand with changing promotions, seasonal campaigns and a community event. Each piece supports a different part of the same business.

Tell us what keeps your business moving. We can help you bring it online.

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