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Grants Pass, Oregon (541) 226-8087
Local knowledge on every page.
Buyers coming to Incline Village and Crystal Bay want to understand the community before they choose a home: the seasons, the neighborhoods, the rules for building and the people who live there.
We rebuilt Shahri Masters’ website around that knowledge. The new site guides each kind of buyer to the right starting point, keeps a community calendar current on its own, and introduces Shahri as the broker behind Masters of Tahoe Incline Real Estate.
Talk About Your Real Estate WebsiteExplore the buyer paths ↓
01 / Start every buyer in the right place
Someone relocating full time brings different questions than someone buying a vacation home. The Buyers section gives each move a page of its own: relocating to Nevada, vacation homes, renovation and upgrades, and first-time buyers.
Each page answers the questions that buyer brings, from seasonal living and local services to the agencies that govern construction, then invites a conversation with Shahri.
See the buyer paths →
02 / Keep the community current
Shahri wanted visitors to see what life in Incline Village looks like this month. The site reads the Incline Village Community Business Association calendar twice a day and shows the upcoming local events on the home page, the Community page and a full calendar page.
Shahri stays in control from WordPress. She can hide an event, rewrite its title or description, and filter out recurring specials with a list of keywords.
See the community calendar →
03 / Introduce the broker
Shahri Masters has lived in the Lake Tahoe Basin since 1968. She began her real estate career in 1988 and returned in 2019 as the broker of her own company, Masters of Tahoe Incline Real Estate.
Her About page brings together her leadership with Incline Village Realtors, her advocacy for property owners, her community memberships, and her life as an author, artist and hiker.
Buyers get to know the person they will be working with before they send their first message.
Read Shahri’s story →
04 / Make reaching out easy
The site is a custom WordPress theme built to match the approved design, so Shahri can edit her own pages. It loads quickly on a phone: Google PageSpeed Insights scores the home page 97 for mobile performance and 100 for accessibility, best practices and SEO.
The contact form sends each inquiry straight to Shahri with invisible spam protection, and the old page addresses redirect to the new ones so existing search traffic carries over.
Performance
Metrics
Read about the community, the seasons and the events coming up.
Choose the buyer page that matches your move, or see how Shahri helps sellers.
Call, email or send a message directly to Shahri.
The approach
For Shahri, decades of living at Lake Tahoe are the strongest introduction. Our role was to organize that knowledge around the questions each buyer brings, and to keep the community side of the site fresh with no extra work for her.
If your clients choose you for what you know about a place, your website should show that knowledge on every page.
Let’s Talk About Your Website
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