Tombari Structural Products
A business website for steel joists, decking, and the projects that need them.
Earlier website work
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Project
Grants Pass, Oregon (541) 226-8087
Anodizing to zinc · Sacramento, California
Metal Finishing Group brings a wide range of finishing processes together at its Sacramento facility. Its customers arrive with different parts, applications and questions about the finish they need.
We built a website that gives those capabilities room: a service directory, 43 published process articles and eight industry-specific pages. Buyers can start with a process they know or explore the work through their industry.
Talk About Your Website & ContentVisit Metal Finishing Group →
Measured results / SEO & website traffic
The website’s content gives buyers specific services and processes to explore. Google Analytics records visitors reaching the site through organic search, and Search Console shows where the website appears in Google results.
These figures show the measured activity behind the work, with website traffic and Google search performance reported separately.
Google Analytics · August 20–September 16, 2026. Page views include repeat views; active users and page views include all traffic sources. Organic-search sessions are visits attributed to unpaid search engines.
Visibility in Google Search
6,76089 clicks from Google Search
The report includes “chrome plating sacramento,” “metal polishing near me” and “metal plating services near me,” alongside searches for Metal Finishing Group by name.
Broader terms such as “metal finishing services” also recorded impressions, although that query generated no clicks in this period. Visibility and visits are different measures.
Google Search Console · August 19–September 15, 2026 · Web search. Impressions count appearances in search results; clicks count visits from those results. The available reporting windows differ by one day.
Google Analytics recorded 10 sessions in the property’s “AI Assistant” channel during August 20–September 16. This is referral traffic as classified by that account, not a count of AI citations or a ranking measure.
Verified September 17, 2026. These reports describe website activity; they do not establish revenue, qualified leads or growth caused by the website changes.
Talk About Your SEO & Content01 / Explain the full range of work
A short list of “plating and anodizing” would leave much of this company’s work unexplained. The content library gives individual processes their own pages, including Type II and Type III anodizing, nickel plating, passivation, masking, stripping and zinc finishes.
Those distinctions matter to a buyer with a specific requirement. Someone researching electroless nickel can find pages for mid-phosphorus and high-phosphorus processes, while a buyer investigating zinc finishes can explore individual types and service conditions.
The service directory connects the broad offering with these detailed articles, giving visitors a route from the name of a process to more information.
Show the Depth of Your Services
02 / Answer the next technical question
The Type III anodizing article shows the approach. It introduces the process, discusses coating properties and dimensional considerations, and organizes information about capabilities, specifications and applications.
It also discusses limitations, including the effect of hardcoat anodizing on fatigue strength. Useful technical content needs room for the considerations a buyer will bring to a supplier, alongside the benefits.
The page gives visitors a starting point for a project discussion. The finishing team remains the source for confirming requirements and process suitability.
Explore the Type III anodizing article →
03 / Connect the process with the application
A marine manufacturer and a semiconductor supplier may approach metal finishing with very different questions. Industry pages give each audience a relevant place to start.
The website covers automotive, semiconductor, medical, military, aerospace, manufacturing, marine, and infrastructure and construction. Each page introduces that sector’s applications and connects them with finishing services.
This gives the website two useful ways to organize the same business: what the company does and who needs it.
Build Content Around Your Customers
04 / Make the content work together
The services directory links into process articles, and the articles include a capabilities list so visitors can continue exploring. The quote link and contact details provide a direct route to the company.
For search engines and AI assistants, specific pages provide more explicit information about the business’s services and applications. For buyers, they offer useful answers and better questions to ask when requesting a quote.
The result is a substantial reference for the company’s work, built around the details its customers need.
Let’s Talk About Your BusinessA business website for steel joists, decking, and the projects that need them.
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