Construction / Service content / Website designGood Creations case study

BLD Construction

Commercial & residential construction

Commercial Construction, Homes & Renovations

A hotel renovation, a new kitchen and a property restoration bring different priorities to the same contractor. BLD Construction’s work spans those needs across Southern Oregon.

We organized the website around four service areas, giving commercial clients and homeowners a clear starting point. Project photography, service details and inquiry links connect the kind of work a visitor needs with the business that can help.

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BLD Construction homepage featuring construction photography and service navigation
A broad construction business with clear starting points. BLD’s homepage introduces its commercial and residential work.Click image to enlarge

01 / Give commercial work its own place

Commercial Construction & the Magnolia Inn

The Magnolia Inn renovation gives BLD’s commercial work a recognizable example. Its photograph introduces the commercial page, connecting the service with a place prospective clients can see.

Hotel owners, office managers and retail operators have different spaces to plan around. The page breaks commercial construction into those project types and outlines the process from consultation through completion.

A business owner can explore the relevant work and find a direct route to request a commercial quote.

Explore the commercial page →
BLD commercial construction page featuring Jacksonville’s Magnolia Inn
A named project strengthens the introduction. The Magnolia Inn anchors the commercial construction page.Click image to enlarge

02 / Show the spaces people live in

Kitchens, Bathrooms & Residential Construction

For a homeowner, the details are personal: a kitchen that works better, a bathroom with a different feel, or more space for the family.

BLD’s residential page brings remodels, additions and new construction together with photography of its residential work. Specific service lists help visitors recognize their own project, from cabinetry and fixtures to decks, windows and doors.

The process section introduces the decisions ahead: design, materials, permits, construction and the final walkthrough. It gives the homeowner a starting point for discussing the job.

Showcase Your Residential Work
BLD residential construction page with bathroom project photograph
Make room for the finished spaces. Residential photography supports the service information.Click image to enlarge

03 / Recognize a different customer need

Insurance Restoration

A property owner dealing with damage is facing a different situation from someone planning a remodel. They need to understand the restoration work and how to contact the contractor.

BLD’s restoration service has its own page, covering property damage, reconstruction and insurance coordination. The dedicated destination keeps that information easy to find from the main navigation.

Separating restoration from planned construction makes the offer more relevant to the person looking for help.

Explore the restoration page →
BLD insurance restoration page
A dedicated destination for restoration inquiries. Service information and contact options tailored to property damage.Click image to enlarge

04 / Name the work customers are looking for

Framing, Trim, Flooring & Finish Work

Not every customer needs a complete build. Some are looking for new flooring, trim, doors, drywall or the finishing details that complete a room.

The framing and finish page gives those smaller, specific needs a place alongside BLD’s larger construction projects. It explains the range of work in terms homeowners can recognize.

Together, the four service pages turn a broad construction offering into distinct paths, each with supporting information and a way to start a conversation.

Build Your Service Pages
BLD framing and finish work page
Specific services deserve visibility. Finish work has its own place in the website’s service structure.Click image to enlarge

The approach

Help Customers Find Their Kind of Project

A construction company may handle many kinds of work. The website should help each visitor find the part that matters to them, see relevant photographs and understand how to get in touch.

For BLD, that means four clear service areas connected by a consistent presentation and project imagery.

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