Pick up your phone and try to use your website as a customer. Read a service page, open a project, and start an inquiry. Small text, awkward menus, and difficult forms become much easier to spot when you are trying to finish something.
Read the opening without zooming.
Check the headline, service explanation, and first action. Text should be comfortably readable, with enough space around it to follow the page. Watch for words that overflow, images that crop away the important subject, and decorative elements that consume the whole first screen.
Use a real phone when you can. A desktop preview helps, but it doesn't fully reproduce holding the screen and tapping it.
Try the menu and the important controls.
Open and close the navigation. Follow a service link. Tap the phone number. Make sure controls have clear labels and don't sit so close together that choosing the wrong one is easy.
Check what happens when a menu opens over content. The visitor should be able to close it and return to the page without getting stuck.
Complete the form.
Enter a realistic test inquiry. Look for the right keyboard on email and phone fields, understandable labels, and clear error messages. Confirm that the form actually saves or delivers the inquiry, rather than only displaying a success message.
Keep your test record identifiable so it doesn't get mistaken for a customer.
Investigate exits with context.
A visitor leaving after finding your number may have accomplished their task. A visitor abandoning an unusable form has a different problem. Review analytics alongside actual page behavior and inquiry records. An exit rate by itself cannot tell you why someone left or whether the mobile design caused it.
I run Good Creations in Grants Pass. I work directly with business owners on website design, content, and search. My work includes service writing, inventory websites, and custom publishing tools.
Meet Bob ↗
