Look for a Decision That Shaped the Business
Why did you choose this line of work? What kind of jobs have you focused on? What did an early project teach you? Answers to those questions make a far better introduction than a line about “passion and excellence.”
Keep the story tied to the business a customer is thinking about hiring today.
Air-Weigh’s Guides Bring In 41% of Its Google Clicks
Air-Weigh makes on-board scales for trucks. Its website has a detailed weight-law guide for each state, answering the question a fleet manager or driver types into Google.
August 17 to September 13, 2026. Google Search Console clicks and impressions; AI-assistant sessions from Google Analytics (75 attributed to ChatGPT). Site-wide activity, not sales.
Answer the exact question
The California and Texas guides each run about 900 words, and they rank for questions as specific as the bridge-law chart for Montana.
See the Air-Weigh project →
Show the People and the Work Together
A portrait helps someone recognize who they will be talking to. A project photo gives the story a real setting. Tell the reader how the two connect, so the photos carry part of the story.
Pick one experience and tell it in detail: what you did, what you learned and how it shapes the way you work today. Double-check dates and names before you publish.
Give the Story Somewhere to Go
Your About page can carry the main introduction. Individual projects can tell smaller stories about the work. Service pages can mention relevant experience where it helps a visitor understand the service.
End with an invitation that fits the relationship you just described. A good business story makes the company easier to understand and easier to approach. It earns its spot on the website when the reader finishes it knowing what they want to ask you.
Metal Finishing Group Explains Every Process in Detail
Metal Finishing Group’s website gives each finishing process its own technical article, written for the engineers and buyers who specify them.
Google Search Console August 19 to September 15, 2026; Google Analytics August 20 to September 16, 2026. Google Analytics also recorded 10 sessions in its AI Assistant channel.
Technical content for technical buyers
An engineer comparing anodizing types finds the specifications, the process and the industries it serves on one page.
See the Metal Finishing Group project →
I run Good Creations in Grants Pass. I work directly with business owners on website design, content, and search. My work includes service writing, inventory websites, and custom publishing tools.
Meet Bob
