Collect Questions From the Work
Keep a running list from calls, estimates, conversations on the job and support requests. Leave out anything private. Mark which questions help someone choose a service and which ones come up after the sale.
Pick one that matters to your business and that you can answer from real experience.
Air-Weigh’s Guides Bring In 41% of Its Google Clicks
Air-Weigh makes on-board scales for trucks. Its website has a detailed weight-law guide for each state, answering the question a fleet manager or driver types into Google.
August 17 to September 13, 2026. Google Search Console clicks and impressions; AI-assistant sessions from Google Analytics (75 attributed to ChatGPT). Site-wide activity, not sales.
Answer the exact question
The California and Texas guides each run about 900 words, and they rank for questions as specific as the bridge-law chart for Montana.
See the Air-Weigh project →
Decide Where the Answer Belongs
If the question is part of choosing a service, improve that service page. If the subject needs its own explanation, write an article. If a finished job shows the answer well, write it up as a project story.
Let the purpose pick the format. Sometimes the best next step is a better service page.
Review Before and After You Publish
Have the right person check the details. Add clear headings, helpful photos and links to related pages. Once it is live, open the page on your phone and try the contact path.
Put a review date next to each page you publish. When your services, products or customers’ questions change, update the answer. Over a year, a short list of well-kept pages grows into a library that works for you while you are out on jobs.
Metal Finishing Group Explains Every Process in Detail
Metal Finishing Group’s website gives each finishing process its own technical article, written for the engineers and buyers who specify them.
Google Search Console August 19 to September 15, 2026; Google Analytics August 20 to September 16, 2026. Google Analytics also recorded 10 sessions in its AI Assistant channel.
Technical content for technical buyers
An engineer comparing anodizing types finds the specifications, the process and the industries it serves on one page.
See the Metal Finishing Group project →
I run Good Creations in Grants Pass. I work directly with business owners on website design, content, and search. My work includes service writing, inventory websites, and custom publishing tools.
Meet Bob
